Video Transcript – SEO Tools Part 2

SEO Tools Part 2 – original post here

Welcome back, Rankers. Doing another experiment this week with Periscope and we’ve got the Periscope people over here. Periscope people, if you can wave or give us some love, some hearts because you’re in the weekly show. You’re talking to YouTubers now, don’t make me look bad. No hearts, no love.

Anyway, they’re there, they’ll come. There was heaps of hearts before. There’s no hearts? Ahh, gotta a purple heart, see. So this is live, right? So we’ve got live people here on Periscope, and then everyone else over here, so I’ll just put you guys over here for the minute.

Okay, so we’re going to have a look at another tool this week, and got some really good feedback on the tools last week. Incidentally, I’ve got a conversion rate optimization story which I will share with you next week because I’m just waiting for the data to come in, but it’s a pretty funny one, it’s a pretty good one, and it’s a really good listen, so I’ll share that with you next week. I was hoping to this week, but I still don’t have the data.

So this week, I thought I have a look at a couple of tools, well one in particular that I use all the time, but before I get to that, I just wanted to tell you about this important webinar. We’ve got Vandana and we’ve got Courtney here talking about Magento, and basically, how to get Magento to the point where it’s great for your PPC and it’s fantastic for your SEO. It is on this Thursday, so it’s in two days’ time. I’m just going to turn the Periscope people around so they can see the URL, and it is at seotraffic…I’m sorry, seo-traffic.leadpages.co/webinarmagento/, so it’s on in two days’ time.

So if you’re around and if you are on Magento, then please get along to that webinar. It’s currently free, not going to flog you anything at the end, nothing like that, we just like telling people about stuff because you’ll tell others about our stuff as well.

Let me just make sure we’re still on camera for…Yeah; we are, just still on camera for Periscope people. All right.

So this tool that I like to use is one called Search Console, it’s not just all the normal things that you would see in Search Console, I like to use a thing called Search Analytics, so this is one of the site’s I’ve been working on for the bloggers SEO product, and thank you to everyone who’s registered for bloggersseo.com, and basically, we’ve got the beta test underway now. I know some of you are still waiting for a bit of communication there, so we’ll get that to you quite soon.

And this is one of the sites we’ve been working on, and we have it on the front page for her main hero phrase, and waiting for a couple more changes to be implemented to get it up to the next level. So I’m hoping in the next week or so, it will be up around sixes and fives. Now you might think, “Oh, fives and sixes, sixes and fives, that’s not very high.” But for the competition that she’s up against for this phrase, it’s actually excellent because if I show you… I’ll show you what I mean.

So the phrase is, healthy Thermomix recipes, and we’ll come back to this curry, I know you all like curry. Hey, did you hear about sausages? I’m a veggo; vegetarian sausages apparently have human DNA and some meat in them. Story was out today, read it on the Internet, so it must be true, right? Okay, so healthy Thermomix recipes. On the other hand, bacon can kill you; bacon can give you cancer, that’s what it said on the Internet today.

So, healthy Thermomix recipes, you can see here we’re number nine, we’ve been stable. We’re using our SEO Trends tool here. You can see these two have dropped, but this one’s gone up two spots, so I think in this situation, by using a sort of Trend tool, we can say, “Well, Quirky Cooking probably is being rewarded rather than these two sites penalized.” But the skinnymixers hasn’t moved from number nine, it sort of sat there for about a week now. I’m hoping it will go above these and end up somewhere around the Pinterest. I’d like to go above The Shrinking Hubby and changinghabits and sit at number three eventually, but from number nine, I don’t think we’ll go from number nine to number three. And the reason I’m saying three’s ultimately, is because up the top we’ve got the authority Thermomix recipes site which is recipecommunity.com.au, so if I can get in somewhere around here, oh my God, awesome.

So, how are we going to do it? Well, we’re at number nine, and what I want to do is just have a look and see what’s happened to Thermomix phrases with skinnymix. Now we’re in the search traffic area in Search Analytics, and I’ve just done a filter of my queries, I only need to show words that have Thermomix. I want to know the impressions because the impressions number gives us the opportunity number if you like. You’re not going to get all of those impressions even if you’re number one, two, and three, you still won’t get all those impressions, but you’ll get a good slice of them if you’re in the one’s, two’s and three’s.

And then I want to have a look, you can see there, the difference between clicks and impressions. Incidentally, this clicks number is never right. It doesn’t marry up to the Google Analytics click from Google organic search, so you’ve got two tools saying completely different things. So this one, what I want to do is, have a look at the impressions, but I also want to have a look at, over the last 28 days, how have we increased the traffic for Thermomix phrases? So you can see here, the blue line…I’ll just turn clicks off so it’s less confusing at the moment. I’m just looking at impressions. So you can see there, we’ve had a gradual increase since probably late August, and we’re up there now, so you can see a good increase for generally, for Thermomix-related phrases.

Then I can say, “Okay, well that’s the impression difference, but what I also want to see is, what position were they in and what positions are they in now?” So now, I’ve got the two columns, or four columns. I’ve got two columns here for the impressions and two columns here for the position that we’re in. And what I’m looking for is the opportunities and/or what’s up and coming, so all I can say is, one way you can do it is to say, “So a month ago, show me everything that wasn’t ranking.” And you can see here, we’ve got a number one for the Za’atar chicken Thermomix that we didn’t have last month, or no one searched for it last month, either could be true or both could be true.

Thermomix curried sausages, that’s interesting, nothing last month, it says there 8.2, and there’s 192 searches for it. So you can see we’ve got a couple, coconut curry sausages Thermomix, number four, there’s been 15 searches on that. Okay, curried sausages Thermomix, 20, we’re at number 4, nothing last month. So you can start to see a pattern, all of a sudden we’ve got sausage Thermomix recipes coming up, so what I want to do now is, I want to have a look at, “Okay, well of those, which of these phrases got the largest impression?”

So, buttered chicken Thermomix, absolutely stunning, not much change in rankings over the last month, and not much change in impressions, but the word Thermomix, you look at that, and these are average rankings by the way, so you might be number one in Sydney, but you might be number 15 in Melbourne, so these are an average of everything that we’re ranking for. Sorry, these are an average of the number of searches that were done, and where you ranked at the time those searches were done, okay? So it’s, you might go and do the search and find that you’re nowhere near some of these rankings.

So you can then just scroll down and start to see which of them is high volume, and that one there stands out, healthy Thermomix recipes, right? Now we’re only 15 last month; this month, we’re averaging 9.5. But look at the difference in impressions. That’s massive. So that’s going to keep climbing, and as you go higher, the impression number will get higher as well. You can scroll down here. Look at this one, look at this. Two hundred and forty searches this month and only two last month. We were ranked 45 last month, and we’re ranked eight this month.

So then you start to go, “Okay, that’s a significant chunk really.” And then you have a look at some of these others that might be related. So if we just go and search for sausage, that’s the one. Curried sausages Thermomix, and then we’ll go to the next one. And you can see here, Thermomix curried sausages, 182, nothing last month and then this month. So there’s a whole range of curried sausages phrases that could bring in about, when you go through and look at them all, about 1,000 a month, so that is significant.

And so then, you’re going to have to look at the page, “What is ranking?” So we’ll go, curried sausages Thermomix, and I should switch you guys around so that you can actually see the screen, I’m just moving around the Thermomix people so they can see the screen, and the screen looks empty. Hang on, I’m moving them over here, I don’t want them to feel lonely. Okay, so we’re going for curried sausages Thermomix, and we can see here that we’ve got down here, one, two, so we’re seven, and what about Thermomix curried sausages? It’s about the same, yep, the same.

So let’s go have a look at the page, and what we can see with this page is that, it doesn’t have the word Thermomix in our H1, and because of the style of the headings, and I’ve spoken to skinnymixers about this, and because of the way that they publish on skinnymixers, it’s called skinnymixer’s Coconut Curried Sausages. I don’t like that. I want to call that Thermomix Coconut Curried Sausages, probably going to have an argument with the blog owner though, they might not like that very much, but thing like this, look at this image. It is called image_2005.jpg, so that’s come straight out of the camera and been uploaded into Word Press, and the file name hasn’t been changed. So I need to change that. I need to put a caption in here. I need to put a whole range of things in here, and look at this, it was only published on October 4th, so that would, understandably, be why there wasn’t a lot of searches for it last month, but this month there are a significant amount.

So we need a caption, I want to get a caption in here, and I want to get the word Thermomix in here, and when you read the story, there’s a number of opportunities for Nikki, of skinnymixers, to do this because she talks about the recipe used to be something they had before they had a Thermomix, she adapted it for the Thermomix, and you can see we’ve got the Thermomix here, so I might even put it up here in brackets, adaptive for Thermomix. So there’s a number of ways you can do it, but that’s the way that I tend to use. Excuse me, nothing personal Periscope people, that’s the way I tend to use Google Search Console and Search Analytics specifically. What I’m looking for is the movers because it can tell me something about the site, so there’s a whole group of phrases there, curried sausages Thermomix not even on the radar, maybe Nikki knew that it was a high volume phrase so she’s chasing it, but you can come in here and you can see all sorts of things where, there’s no other place to get this data. You’re not going to get it from the Google AdWords tool, you’re not going to get it from Google Analytics, you’re not going to get it from Google Trends, but you will get it here. And I can tell you right now, that is if you work on it, like this butter chicken Thermomix where we’re still number four for that, I don’t know whether there’s a lot more impressions, even if you’re one’s and two’s, but certainly curried sausages, there’s a lot there.

Hopefully that’s helpful, we’ll see you next week. Thanks very much. Bye.