When people talked about online marketing, they can mean very different things.For instance the most powerful form of on line in marketing in my opinion it is search marketing.It of course depends on your product or service that by and large search marketing works better than most forums of online marketing.
Search marketing encompasses both search engine optimisation and pay per click advertising.You won’t hear too many advertising agencies though singing the praises of either. For most traditional advertising agencies they are only interested in online marketing campaigns that they can charge a creative for.Like display ads or pop overs or pop unders.The problem with these forms of advertising online is that they are very untargeted, much the same way that all off-line advertising is a lot less targeted than online advertising.
Search marketing is one of the most powerful forms of online marketing because it puts your message in front of the user at the exact same time they are looking for it.When someone is using a search engine they are actively looking for information.If your message matches the information they are looking for and they can see your message, they will click and find you.
if you are a take-away restaurant and no one has your take-away menu then no one will ring you when they get hungry. your menu needs to be in front of them when they are hungry.That is what search marketing does.
We have been online marketing Melbourne since 1995.