Facebook Ads Blitz Google

This post is not about beating up on Google. It is really more about how much cheaper it is to sell stuff via Facebook, for one of our clients anyway. A few weeks back I did a show on Facebook vs Google. I introduced you to a couple of new audience features we were playing with. Last week I launched a campaign for one client using the new feature. Scroll to the end of this post or watch the video to see the results. At the same time we ran a campaign on the Google display network targeting the same products. Here are the results.

Google Display Network Campaign

Ad Creative

We used over 13 different creatives and let Google serve the one that got got the most clicks more often.

Impressions or reach

In the last 7 days we’ve had over 77,000 ad impressions.

Click through rate

This was actually quite good for a display campaign at 1.15%

Cost

The average CPC was really cheap. Only 31 cents. The total campaign cost to date is $257 for 837 clicks.

Google display ROI

Nada, zilch, zero, nothing, doughnuts, not one fricken sale.

Facebook Custom Audience Campaign

Ad Creative

We used 1 piece of creative

Impressions or reach

In the last 7 days we’ve reached about 3500 people.

Click through rate

Around 2.5%

Cost

For this campaign we did optimised CPM as we were bidding for actual conversions. Total cost at time of making my video was about $34

Facebook Custom Audience Campaign ROI

8000%. Not a typo. We spent $34 and sold around $2700 worth of product directly attributable to the campaign. I sh-t you not. Watch this week’s video for a closer look at the data.

 

UPDATE: Facebook advertising continues to kick major goals. Check out the latest here.