I thought I'd go back and have a look at the workchoice stats for 2006. As regular readers would know we ranked number one in Google and in Yahoo and in 9MSN for the the word workchoice for nearly 2 years. I've since removed most of the references in the site to the word workchoice, the reason for this is so that we can tidy up the blog and focus on more moneymaking activities. However it was interesting to look at the stats to see which search engines were driving the most traffic for that word. During 2006 the word workchoice was a highly publicised phrase. For those of you outside Australia, workchoice was the name of the Howard government's industrial relations policy.
Some of you may find the results of these stats quite surprising. Google came in at 92%. Next 9MSN came in with 5.5%, Yahoo with 2.5%, and Altavista with .2%. Curiously Sensis was nowhere to be seen.
The other reason that we have decided not to rank high for the word workchoice any more is because it was generating a lot of unnecessary traffic to our site. What I did find interesting from the exercise though was how little traffic Yahoo was generating even though we were ranking number one in Yahoo for that phrase. It confirmed for me that spending money on advertising in Yahoo would not be worth it at all for our business, because you can rank number one for a popular phrase in Yahoo and it only generates 2.5% of the traffic. It's really not worth what they charge for a pay per click advertising campaign.
Google is obviously the big Gorilla on the block. The work choice experiment confirms this quite dramatically.
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