The Coaching Institute is a Melbourne-based accredited life coach training facility. They had previously had SEO work done on their site and were ranking well in Yahoo and MSN. However they were nowhere to be found in Google and the competitors were all at the top of Google.
We worked with their developer who was rebuilding their site at the time, to make sure that the structure of the site was search engine friendly but was also keyword reach. We then embarked on an intense back linking campaign which saw them rise to the top five, for all their key phrases in Google.
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