I was asked a question about payroll software yesterday. It is a good excercise in keyword research. For instance, the two most popular brands for small business bookkeeping in Australia are MYOB & Quicken.
As you can see Payroll software comes no where near the same level of popularity. So the people looking for payroll software are probably in a different market. They are more likely to be SMEs who require a dedicated payroll system. So maybe the people looking for payroll software are also looking for payroll system?
Well yes they are. If you were in the payroll business I would be having a think about which searcher is more important. The one looking for software or a system.
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