Video in Social Media

I spoke last week at the Marketing Now! conference at the Sofitel in Melbourne. I'll gradually be uploading the video of the event here but you should also check out the Posterous page that was set up for the event.

Koalas and online marketing

Last week I traveled to one of the most beautiful spots in Victoria.., The Great Ocean Road & specifically Wye River. I was there to discuss SEO & online marketing generally with a group of local tourism industry folk. They didn't realise they had a fantastic opportunity to promote their region. I suggested they setup Youtube channels. "Would people be interested?"I nearly fell over backwards. "Look out the window!" I exclaimed, "of course they'd be interested!"

Sometimes we forget that what we have is unique. Just because it is simple or ordinary to us doesn't mean it wouldn't be extraordinary to others. If you are in a glorious part of the world FILM IT! Upload it and tell the world. It gives you authority over that topic. I nearly didn't start doing a show about SEO because all the info was freely available online! duh!

Just because you may not find it that important, doesn't mean there are not plenty of people out there who will. By being the one who does video you are assumed to be the expert in your field. Make sure you SEO your videos though so people will find them. Publish or perish.

Today I review a site from a Wye River tourism operator and walk through how he can rank better in Google. Also a quick review of my experience yesterday at the Marketing Now conference.

Video Marketing

It's amazing how the difference of one word in your marketing campaigns can deliver 10 times as much traffic. This week I show you why it's important to choose carefully.

In case you missed it video is pretty popular on the Net! This year we celebrate 10 years of producing video specifically for the Net. However these days we have YouTube & Google which we never had in 1999. Back then we had to rely on our syndication partners to get us viewers. Today I have a look at some simple things you can do with your own videos to get the right people finding them in Google.