Masterchef and Google

WOW! I don't know if you had heard of a TV show called MasterChef but it just took Australia by storm. There have been some interesting trends in the search engines with phrases related to the show.

As TV ad revenues plummet with people flooding to the Net, the show has become an exception to the downloaders or those that would normally avoid TV. How Google treated the searches around the show tells us something about what it looks for when featuring your site.

Take advantage of Google changes.

Google has yet again made changes. Today I have a look at one of the changes "options".

This new tool allows you to easily customise your search results. One of the most interesting changes is the ability to look at time based results. There are some good opportunities to not only investigate keywords but also to stay on top of the time based results.

There wasn't enough time today to cover Google snippets & Google squared as well but if you have a shopping cart on your site you should get your developer to at least investigate 'snippets' or else wait for next week's show where I will do a review.

In the meantime watch this week's show.