News Ltd is infecting your PC? 

According to the google 'safe browsing diagnostic' tool, news.com.au is infecting a lot of PCs and at least one other website with malware.

This is a good illustration of why I never respond to automated requests for reciprocal linking. Does Google think you stink?

Getting backlinks from Google

One of the most important elements in ranking high is the quality of your backlinks. You may not know it but there may be heaps of sites out there linking to yours but they are worthless.

 Google has just improved their service so you can check any bad backlinks out there and fix them. Watch the following tutorial to find out how.

Google Conversions

I just got back from speaking at the Search Engine Room Conference in Sydney. Whilst I was there I spoke to some people from Google and they confirmed my suspicions re the top Adwords spots and their bad conversions. If you do any Adwords at all you really need to watch this video.

Google SEO

People are always asking me what the latest Google SEO trick is.

The trick is that there is no trick. Google SEO is all about good content and making sure other sites know about your content, as well as having a healthy, logical site structure.

Any strategy other than that is a short term one. The reason being that Google is a bit clever. It can work out various tricks and scams that are in violation of their terms of service and will boot you out of their index quicker than you can say "search engine optimiswhatthe?"

By creating good content other sites will link to yours and Google will notice you more. As long as you follow the Google SEO tips we have on this site for laying out your content as well as update consistently you will rank high.

There is no trick.