Brands need SEO and using Live Video

A lot of people new to search marketing are of the mistaken belief that brands don't need SEO. They actually need it more than most. They have invested so much in their brand, so they had better be no.1 when people Google the phrase most associated with their brand.

Watch this week's show!

Google reveals more information for searchers.

I spoke at the "Marketing Now" conference in Wellington NZ last week. I learned heaps. The other speakers were David Meerman Scott (@dmscott on Twitter), Chris Brogan (@chrisbrogan) Stephen Johnston (@huxley) & Sharon Crost (@mktwow).

If you are at all interested in getting an edge in your online marketing efforts I suggest you follow them all on Twitter. Also Siobhan Bulfin (@siobhanbulfin) who organized the conference, is someone that any NZ biz should connect with if they are serious about brand building online.

This week we have a look at changes Google made last week to their SERPs and the opportunities that are there for you to capitalise on and get the edge on your competitors whether you are No.1 for a phrase or not! Watch the show.