Social Media Administrator
Before computers became part of every day business we never had such
roles as Systems Administrator or WebMaster. As the business benefits
of the technology emerged though, it became good financial sense to
have those roles in your organisation. We needed someone to be
responsible for those areas of the business as they played such a
crucial role in the growth of our business. Some businesses now out
source these roles others employ them directly. Whether we have someone
dedicated to their function or not, the duties of the roles exist.
Usually someone in the organistion is performing them.
I've reached the
point where I think we need a Social Media Administrator. Not someone
to be the company mouthpiece (although that may be part of their
function) but to be manage our social media activity. In our org they
would liase with the dev team to get our presence more polished
visually and research communities where we should be involved. Not to
sell stuff but contribute to the discussion. Yes they would be under the umbrella of alll our
social media marketing but their role would be primarily one of administration. If you haven't watched
"
How Kevin Bacon Cured Cancer" I suggest you do if you are interested
in Social Media. The doco is a about the science of networks and how
they permeate every part of our universe even down to a molecular
level. What that doco demonstrates to me is how important it is to connect
with other networks (Marc Victor Hansens "One Minute Millionaire"
illustrates this from a business perspective also).
The job of the Social Media Adminstrator would to not only update our
various SM Outlets but also monitor trends and discussions. Unlike the Prosperity Principle
idea of "seeding" blogs with commercial posts, the job of the SocAdmin
would be to alert the relevant person in our company of a community
they may want to contribute to. The key here is to contribute. Business
flows when you give it away. This is my primary reason for giving free
advice in the Vlog every week for the last 10 years.
I know
@problogger is a genius at this stuff and others as well. Have you
found a need for that role in your organisation? I spend so much time
researching posts & tweets that it is starting to make sense to
appoint one of the team as our SocAdmin. We are already doing it for
some of our clients. Would you outsource this role or keep it in house?
Or do you have a better way of handling the volume of social media work?
