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Jan 06
2010

stephen conroy h1s ranking

Posted by adminsam in Untagged 

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Stephen Conroy SEO

Hope you had a great Chrissy & new year! Now it's back to work :)

This week follow up on our story about Fairfax/OMG blackhat techniques. Their rankings have dropped since they removed one blackhat technique. Today I show you how you can use this to your advantage without incurring Google's wrath.

Do you have more than one domain name? Are they redirecting properly? I take a quick look at an Australian political satire site that got deleted by the authorities and how they could have better redirected. It's also a good illustration of ranking quickly for a competitive phrase.



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Blackhat SEO?
written by Brett Gilbertson, January 06, 2010
Hi Jim,

Is this considered black hat too?

http://www.easyweddings.com.au/

They seem to have the H1 hidden behind the image in the top banner.

...
written by Jim, January 06, 2010
Hey Brett,
Just had a look and saw this text-indent:-9999px; so if it was my search engine I wouldn't be too happy. Seems to be pretty widespread.
Accessibility
written by DJR, January 11, 2010
It's as you say, done for accessibility reasons like Screen readers. You can either use an image with an Alt tag or use the h1 replacement method in CSS, the h1 method works better as the screen reader marks it as Heading Level 1 when announcing it.

I don't think any of these have anything to do with blackhat and you should find >50% of sites do this.

I'd only be concerned if the image text was markedly different from the text inside the H1 getting removed with text-indent.

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