SEO Melbourne - Jim Stewart

Digital Marketing and Media Summit

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Digital Marketing and Media Summit

From the clowns that brought you the Advertising marketing and media
summit. They are spamming again. I have repeatedly tried to get off
these people harvested list. How do I know it's harvested? Because of
the address they are spamming only appear on one web site. I have
called them and repeatedly emailed them.

They give online marketing a bad name. I can't believe Google is
associating their brand with these spammers. They are worse than t [...]

Why I love twitter

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Twitter

I said a couple of weeks ago I would do a
Twitter demo for you. Well this week I have
made good on the promise.

I have
discovered new technologies, friends and had
several business leads through Twitter. Here is how I use it.

Adwords changes and Twitter for business

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Adwords changes & Twitter for business.

Google announced some changes to Adwords today which may see your costs going up.

I also explain why I think Twitter is so important for business.

Google keyword tools lies

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Google keyword tool liesThe hype around Google Chrome has been huge!

Here is a the latest "EasterEgg" in Google Chrome. Type about:internets into the omnibox.

Today I do a quick follow up and then focus on keyword analysis tools.

Specifically I take a look at 4 tools (3 from Google) and see if the numbers that Google is telling me stack up... they don't.

What to do when Google fibs

Google SEO

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Google SEOPeople are always asking me what the latest Google SEO trick is.

The trick is that there is no trick. Google SEO is all about good
content and making sure other sites know about your content, as well as
having a healthy, logical site structure.

Any strategy other than that is a short term one. The reason being that
Google is a bit clever. It can work out various tricks and scams that
are in violation of their terms of service and will boot you out of
their index qu [...]

Google Chrome road test

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Google Chrome road testIn case you missed it, Google launched a new
browser today called Google Chrome.

I took it for a test drive this morning and
it tried to eat my CPU but it is still in
beta so I can't complain. Also I road testing it in Windows in parallels on a Mac so you would expect it to be a little CPU intensive.

It looks like
Google maybe thinking of becoming the
operating system for net access.

Google Chrome

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Google ChromeI'll do a show on this tomorrow but I wanted to give put the link up
today. So what is Google Chrome? It has nothing to do with chroming,
the Aussie slang for sniffing petrochemical based substances.

Google Chrome is a new browser. You may think it a little odd that
Google should release it's own browser but when you think about it, it
makes a lot of sense.

The main problem with accessing the net for most people is that they
have to have a windows PC. That means [...]

Yellow Pages future

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Yellow Pages Future
This is my final word on Yellow Pages.

I've stuck the boot in a few times but there is a reason for it.

You see I want them to succeed online. It would be great for Australian business.

Today I have a look at what they're doing and how they can
improve their online strategy. There are also some tips about ranking
that apply to everyone's web site.

Yellow Pages Vs Google part 2

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Yellow Pages Vs Google part 2
Two weeks ago I did a story on the Yellow Pages promotion claiming that your ad may now be found in Google because they were allowing Google to index their ads.

I'm revisiting the story this week because it seems no one told Google. You need to have your OWN web site ranked high. Not a listing in someone else's directory.

I will be continuing the Yellow Pages theme next week with some free suggestions on where I think the Yellow Pages future li [...]

iphone kills mms et al

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iPhone kills mms et al

Coming to you from Vietnam this week, I explain my experience with the iPhone and why it is changing the the wireless access model completely.

I'm in Vietnam this week but I have been
wanting to tell as many people that would
listen why the iPhone is so important to your
business and how it will release the
stranglehold of the telcos on your customer's
online activity.

MMS is now dead, imode is dead (sorry
Telstra, in case you missed it's muffle [...]

Yellow Pages Vs Google

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I was sent a Yellow Pages promo piece during the week by a viewer. I was amazed that Yellow Pages are promoting that their sites can now be crawled by Google and that this will somehow help your business.

To me it read like a desperate attempt to try and win back some revenue from Google. Wherever you spend your marketing dollar, make sure you measure your return.

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Dont rent if you want to rank

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Don't rent if you want to rank

I had a lot of interest in last week's story on making your adwords work for you. As a follow up I have had a few clients recently who are locked in to their web developer and essentially rent their websites and didn't know it.

Usually it is a cheap way to get a website but if you can't move it or fully control it, then you are limited with your ranking options.

Adwords and iPhones

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Adwords & iPhones
There are 5 elements you should focus on if you use Google Adwords. If you use an agency to manage your campaigns, make sure they have these 5 points covered... especially no.5!

I also explain why someone in your organisation should be paying very close attention to the new iPhone

5 Steps to ranking a page

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5 Steps to ranking a page

I keep getting asked what are the main elements to getting a page ranked. So due to popular demand, today I have outlined my 5 steps to getting any page ranked.

Twitter-FriendFeed

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Twitter FriendFeed & Search.

Given the recent spate of corporate blundering when it comes to web 2.0, (National Australia Bank) I thought it was time to explain the difference between Search Marketing and Web 2.0 and some of the latest technologies going through a user boom.

Google Flash

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Google Flash

Google announced today that they will now be able to index flash files. Will this lead to a new form of image keyword stuffing? I would expect like always to see it first on torrent sites, porn etc. (so I've heard).

Expect to see a lot of keyword rich animations buttons etc. No doubt the GA would be ready for such a brute force attempt but the more subltle uses of this technique will work.

National Australia Bank Interview

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National Australia Bank InterviewWell it seems the National Australia Bank is unrepentant when it comes to them placing commercial comments on blogs.

It can be very tempting when you see an
online community that matches your
demographic to wade in are start selling your
wares.

Don't. It's just rude. It's like
walking into someone's party in a park and
trying to sell everyone stuff. Or using the emergency lane on the freeway because you're running late!

[...]

National Australia Bank

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National Australia Bank

Blog spammers?

Well according to some blog owners that is definitely the case. I just interveiwed the NAB spokesperson Felicity Glennie-Holmes on the issue so I will include it in this week's show. Will post link back here when done. Stay tuned. National Australia Bank interview

Melbourne Trading Post

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Melbourne Trading Post
This week's vid takes a look at how the Melbourne Trading Post has not thought through their key phrases and some easy ways to measure the ROI of any online campaign.

YouTube, Metacafe, Google, DailyMotion, Sclipo and Howcast

US Elections 2008

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US Elections 2008

A change of pace this week.

In case you were not yet convinced of the Internet's impact on society, you may want to take a closer look at the US Presidential elections

This is the firsttime in history we are seeing the Internet having a real influence in the electoral process.

There is one candidate who is blitzing online but you rarely hear of in the media. In fact he is currently on the New York Times bestseller list.

This weeks vid [...]