Links filters and your ranking

Getting the right keywords in your links on your site can really boost your rankings. If you sell baby gifts, why link the word 'product' when you could link the phrase 'baby gifts' ?

How will the Australian Government Secret Blacklist Filter affect your business? There's been a bit of chatter this week that it will affect SEO, the problem is a tad larger than that.

Woohooo! You're no.1 ....or are you? How to double check your results and why they may differ.