| Clemenger BBDO |
| Written by Google Guru | |
| Friday, 23 July 2004 | |
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Clemenger wanted to run a viral campaign for their client Libragirl and drive traffic to their new website. They already had the video created but needed a clever way of distributing it and then somehow get the viewers to visit their site. We embedded the video in a single webpage and coded the video with a "URL Flip".
This basically means we take control of the video viewers browser and take them to a website of our choosing. Clemenger then sent out an email to their opt in mailing list and we were able to tell them how many people watched the video, when they watched it and how long they watched it for! You can watch it still on the link below. |
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| Last Updated ( Thursday, 30 October 2008 ) |
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