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Blue Tits, Apples and Keyword Research

by Jim March 7, 2012

Google made another 40 changes! I know what you’re thinking: “Again!?”. Fortunately the changes aren’t anything major and a few actually help our understanding of Google’s quest to provide context to search queries! Let’s take a look at the example I use in the video: The image search phrase ‘blue tits’ with no filtering provides [...]

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Google Changes in effect tomorrow.

by Jim February 29, 2012

I was on the way home from central Victoria late last year for a family member’s whenwe took a detour off the main highway and decided to checkout the old gold mining town of Maldon. We had a late breakfast there and had a wander though the historic town. I hadn’t seen it since I [...]

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How to Rank on Google News

by Jim February 22, 2012

If you’re a publisher, Google News is a must. Delivering a ton of traffic and exposing your website to potentially millions of new readers, ranking in Google News is the easiest way to reach the top of search results for news as it happens. In this weeks video we performed a site review for Pakistan [...]

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SEO Tutorial: Avoiding Web Design Pitfalls

by Jim February 15, 2012

On today’s show we’re performing a site review for Development Dynamics, a business training and development company. Unfortunately this one isn’t too pretty, so we decided to break down some of the problems we found with the site in this weeks blog post to help other businesses avoid the more common pitfalls of business website [...]

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Valentines Day AdWords

by Adam February 13, 2012

With Valentines Day just around the corner, it comes as no surprise that search volume related to the holiday has risen significantly over the past few weeks. It’s a pattern that occurs every year, one that also occurs for many other big holidays during the year. If you’re in a business that sells holiday-related goods [...]

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Video Marketing

by Jim February 8, 2012

I’m hosting a webinar tomorrow on Video Marketing. Video has always been a compelling way to market products & services.. it’s what powers the TV industry right? Using online video for marketing is very different though. Sure you’re still conveying a message but the way you convey it, what you convey and how people find [...]

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Sizing up the SEO Competition

by Jim February 1, 2012

In this week’s video I do a SEO site review for a viewer. The site is ranking pretty well already for a few phrases but not so well for the phrases that will bring the big traffic. In fact he is buying adwords for those ones. When I took a look at his competition in [...]

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4 Things Your Business Should Be Doing With Google+

by Jim January 25, 2012

Google Search Plus your World, which launched two weeks ago, isn’t nearly as bad as some of the headlines would have you believe. In fact it will one day be an invaluable tool for every business looking to improve their rankings. Here are some things you should be doing with Google+ to begin reaping the [...]

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Google Search Plus Your World

by Jim January 18, 2012

Myths, Benefits & Next Steps In case you missed it Google made some major changes last week (seems I say that a lot eh?). We haven’t seen them roll out in AU yet but I got a chance to have a look at them & have a bit of a play. When they were launched [...]

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Google’s Avalanche of Changes.

by Jim January 11, 2012

Google made a whopping 30 changes in December last year. While not all of them relate specifically to ranking, there are definite themes emerging. Today Google also started rolling out “Search plus your world”, a major change to the way Google formats and personalises results for it’s users. To make sure you’re ready for both [...]

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