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I hate to add to the “hey it’s only 100 days until Christmas” chorus but I usually get asked these questions in October when they should have been implemented in August.

1. Get A Blog

As the old saying goes, “The best time to plant an oak tree was 20 years ago, the second best time is now.” If you haven’t started publishing content on a regular basis start now. One of the easiest ways to do this is via a blog. A blog is great for achieving many things, here are just a few;

  • It gives Google regular updates to come and index and rank
  • Creates a communication channel between you and your customers
  • Helps establish you as an authority

The graph below is a glaring demonstration of the love Google heaps on when you do start publishing regularly. We started writing a blog for them about 10 months ago and in that time their traffic from Google has tripled. Not too shabby.

SEO Blog traffic

Using a Blog For SEO Tripled Traffic

As you will see from today’s video, this client’s product is extremely seasonal but the trend over time has been to triple the organic traffic.

2. Implement HTTPS… Carefully.

As I pointed out last week, having your site served using HTTPS rather than HTTP will give you an edge. I would only embark on this though if you are looking for that edge AFTER you have fixed up all the other SEO essentials. Be warned though, if you do this badly your rankings will disappear so make sure you have someone do it who knows what they are doing.

3. Setup Facebook Remarketing Pixel

Facebook is the new “ducks guts” of digital marketing. One facet is remarketing. The ability to advertise to people once they have visited your site inside facebook, is not only powerful but cheap as chips! If you are spending money on other forms of advertising siphon some off for Facebook and start building your remarketing audience.

4. Get A Responsive Site

As I’ve said a few times now, in all likelihood if you have an m. site you are probably losing traffic from Google. It’s time to get rid of it and go responsive.

Remember if you need a hand with any of these things don’t forget to give us a call on 03 85455900

 

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Google have been banging on about https as a ranking signal for quite some time. Well it became official last week. Here’s what you need to know.

1. Get an SSL certificate for your web server.

For most businesses you will get these through your hosting company. They can cost between a few dollars per month to several hundred per year. The amount you pay depends on things like the level of security and the warranty provided to you if anything goes wrong with the certificate.

2. Setup your web server at HTTPS.

You need to get your hosting company to do this as well unless you are hosting your self. Make sure you setup HTTPS version in webmaster tools and don’t forget to redirect your www version of the https site to the root. Also make sure you have setup a sitemap in webmaster tools with all https URLs.

3. Redirect the HTTP versions.

This is extremely important. If you don’t do this you will have a completely duplicated site and the new https version will not inherit any of the link love. Depending on the size of your site you may then want to manually remove it from the Google index but for most sites if you have done the 301 redirect properly Google will remove it automatically.

Importance of HTTPS for SEO?

If your content is rubbish it’s more important to fix that first. All the security in the world won’t help you if you don’t have great, unique content.

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David Jones SEO

by Jim on August 13, 2014


Following on from the so called “faulty redirects” Google is now issuing these notices for sites where they have found an old page in the index that is now redirecting smartphone users to the home page. Previously we’d only seen these notices where smart phone users had clicked on a desktop result then had been redirected to the m.webaddress.com . Now if you have ever 301 an old page it would be a good idea to also remove it from the index if you have not done so already, lest you feel the wrath of a penalty.

Google Redirect Penalty David Jones

Google warning

David Jones Redirects

If you have a big site that you are fixing up it’s presence in the index, then the job just got a lot harder. The retailer David Jones has a lot of redirects. For instance the subdomains www2 (looks like an old site) has nearly 14,000 pages indexed, their shop.davidjones.com.au has over 400k, www has 2800. In addition to these subdomains there is also, blog.davidjones, facebook.davidjones , catalogue.davidjones, staffconnect.davidjones, fashionhub.davidjones.com.au and the list goes on. When I recorded this week’s video there were about 3million pages within the davidjones.com.au domain. 10 hours later there are 3.1 million. A lot of the new pages are these search results pages. It’s my guess that DJs would have a lot of these smartphone redirect errors. However the is the least of their problems.

Uncontrolled Indexing

A few weeks ago I said that you need to manipulate Google. By that I meant you need to tell Google what you want it to crawl and what you don’t. Simple things like using a robots.txt and a sitemap.xml can make a massive difference to your rankings rather than just giving Google unbridled access to index whatever it wants. Why on earth do you want Google indexing staffconnect.davidjones.com.au ? To give you an example of the duplication that is going as Google is running rampant through davidjones.com.au you need look no further than this search for this very expensive fragrance.

David Jones Fragrance

David Jones Selling Fragrance for $99,999

If you do a search for that fragrance at that price you will find this result it appears on 23 different pages at shop.davidjones.com.au including this one which I’m sure they do not want indexed.

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It was just a few weeks ago that Google started issuing notices about smartphone faulty redirects. Now we’re seeing the warnings increase and sites getting removed from mobile search if they are doing the so called “faulty redirect” .

BigW recently launched a new site and now has at least three sites that I can see. www.bigw.com.au, ebooks.bigw.com.au & m.bigw.com.au. The problem for them having the m.bigw.com.au site is that it has a lot less pages than www.bigw.com.au.

bigw mobile index

BigW has 92 pages on m.bigw.com.au but over 350k on www.bigw.com.au

This means that there are not enough equivalent pages on m. to redirect to if someone finds a www page in Google whilst on a mobile. BigW seems to be redirecting all mobile traffic, as you would expect, to a page on m.bigw.com.au.

Google seeing redirection as misdirection.

In the case of mobile search Google does not want its users redirected to another page that does not have exactly the same content. For this reason it is highly unlikely that you will see a www version of a site appear in Google search results if an m. version of the domain exists.

bigw mobile redirect

BigW redirecting mobile users away from www

Prepare for a drop in mobile traffic

This will not affect sites that are using responsive design or possibly even those that don’t any mobile version of their site. Unless you have an exact mirror of your www site at your m site you will probably see a drop in traffic as Google begins to remove your www pages from the search results.

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I have had reason to investigate speeding fine laws recently and I noticed a few people trying to sell information products in the space but it turns out they were targeting the wrong people. In todays video I use two tools that are free and I use all the time for SEO.

1. Google Trends

I use Google trends all the time for keyword research. I’ve used a lot of different tools over the years but for ease of use and accuracy trends wins hands down. In today’s show I was looking at the phrase “Speeding fines” and when I looked at related phrases I saw that “demerit points” was a breakout phrase. When you see this in Google trends it means the phrase has been rising in popularity over time. Quite often you’ll see it for topics that have been in the news a lot.

demerit points

Demerit points breakout

I decided to compare the volume of demerit points searches with that of speeding fines. As you will see in the video I was pretty amazed. Since I recorded I decided to use a control phrase in analysis that I have some idea of the real volume of from my own webmaster tools data. The easiest to use was my own name as it has good volume as I am not the only Jim Stewart around but I rank well for it. In April Webmaster tools tells me there were 1300 searches for my name which was about 2% of volume when compared to “demerit points”.

 

demerit points volume

Demerit points volume

Based on the above data I can make the calculation that there were about 65,000 searches in Australia for the phrase “demerit points” in April vs 17,550 for “speeding fines” . In the case of a site I’m looking at in today’s video, if they were converting traffic at 5% that would mean a difference of  around 2300 sales at $67 or $150k plus. That is not chump change. Guess what though? They don’t rank for “demerit points”  Which brings me to my next tool to quickly analyse your competitors.

2. Aaron Wall’s SEO For Firefox.

I love this tool and have been using it for years. It puts a lot of data in easy reach when you need it. It’s like a toolbox for the SERPs. You can quickly see exactly how strong your competition is for any phrase. I quickly work out in today’s video that it’s actually easier to rank for “demerit points” than speeding fines and that’s where all the money is.

 

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You Need To Manipulate Google

by Jim July 23, 2014

Some people think that it is a bad thing. I would argue it is quite necessary. As you will see from today’s show sometimes Google goes to places you just don’t want it going and I don’t mean emotionally either. At the very least you should be directing Google where you want it to go. [...]

Read more: You Need To Manipulate Google

Watch how Google indexes your site.

by Jim July 16, 2014

If you saw my short cryptic post yesterday about Enrico Altavilla this is the follow up to it. IN today’s show I have been messing around with a technique that he recently wrote about. It’s not only a bit of fun but quite useful as well. Index me “Any time” As Enrico pointed out in [...]

Read more: Watch how Google indexes your site.

Testing the Google Index

by Jim July 15, 2014

One of our guys Daniel Laidler,  put me onto a curious post by Enrico Altavilla about using a combination of site: search and the “time”. If you are a geek like me, it is quite addictive. I’ve been messing with it for quite some time now. I thought I’d write this post to check out a [...]

Read more: Testing the Google Index

Getting Around Duplicate Product Descriptions

by Vandana Kumar July 11, 2014

If your site has duplicate content — if you use the same wording in more than one place or copy text from elsewhere on the web — then you’re setting yourself up for trouble with Google. Because duplicate content is associated with spam, low quality sites and black hat SEO, it lowers search engine rankings. [...]

Read more: Getting Around Duplicate Product Descriptions

2 Reasons To Forget About Google+ For Business

by Jim July 9, 2014

If you are a bricks and mortar business and rely on what some people used to call Google Maps, Google+ Local or Google places, you may want to forget about putting any effort into a Google+ Page for your business.  If local search is a driver of traffic to your business then you are better [...]

Read more: 2 Reasons To Forget About Google+ For Business