In about 40 minutes I’m about to do my first live webinar in 10 or 12 years. I first started doing live webcasts as we used to call them, back in 1997. It’s a lot easier now let me assure you! As this is an SEO webinar I thought I’d write a post and try to rank for “Welcome Back Rankers”. Welcome Back Rankers should not be hard to rank for as it is obviously not a competitive phrase. Here are the key elements I have addressed in this post.
Welcome Back Rankers in a heading too
Actually I should have written heading 2 but you get the idea. So by using a subheading with my keyphrase in it I’m am showing that this article has depth about welcoming back rankers. When I was looking for a standard way to start the show years ago, it just came to me as it made people go “what did he just say” I remember David Meerman Scott nearly falling off his chair a few years back when I interviewed him.
For those of you who are not that familiar with Australian slang (And English as well) the word Ranker actually sounds very similar to a term used to describe someone who is a braggart, story teller amongst other things. The word is typically not used in polite company.
A Picture Of Welcome Back Rankers
What I’m attempting to do here is get the whole gamut of welcome back rankers in a comprehensive document. To achieve that one of the things I have to do is use an image.
Welcome Back Rankers
I took the image a few seconds ago. I have given the filename, alt text and caption the key words I am targeting.
In finishing I will mention the phrase again – WELCOME BACK RANKERS!!
In last week’s post I mentioned that it felt like there had been a Panda update as well as a Penguin one. From the data we are looking at it, it looks like Panda hit Australia last Sunday the 19th. We have several clients that experienced really good jumps across the board with rankings pre the Penguin roll out on Tuesday afternoon. One client had 9 phrases go to no.1 in a day which I haven’t seen in a long time.
SEO Panda Jumps?
Conversely we had one client that got hit quite hard and their backlink profile was ok. We had disavowed several months earlier and got rid of what spammy backlinks we could find. What we did find with the client that had dropped was that they had a lot of duplicated content external to their own site. We are now in the process of eliminating that.
Duplication & SEO
Google has previously said that you won’t get penalised for duplicate content unless you are doing it to be spammy. Why complicate things though? For instance why let Google crawl all of your blog tags to find the same content at a different address? It serves no purpose and simply complicates matters. So like the Bigcommerce SEO video I did, you could have an intellectual discussion about whether or not a certain practice is hurting your ranking chances or you could just eliminate it from the conversation. Time and time again when we fix duplication we get a good bump in rankings. Last week was pretty extraordinary.
Yesterday it was a flurry of activity in the office. In the morning I was off at the ATSA2014 conference on behalf of MYOB & The Savvy Accountant podcast series which I host. When I got back into my car to head back to the office my phone was buzzing with messages. Google had announced a Penguin update. Unfortunately for us it also coincided with our cloud based ranking tool failing to update. This meant we were in the dark about the Penguin effects until yesterday afternoon at 3pm when it started to update. We had checked a few keywords manually and the signs were good but as we currently monitor nearly 5000 keywords we did not have a very good snapshot until the updates were finished around 4pm.
Love A Penguin Update
We saw the usual effects of a Google Penguin update for SEO. A lot of the spammers got hit. There were some interesting exceptions though of sites that nothing happened to even though when you look at their backlink profile it is obviously spammy. What was nice to see was a lot of sites that we had disavowed for previously jumped up in the rankings. Typically if you have been hit by a Penguin update and you disavow your spammy backlinks you won’t see an upswing until another Penguin update.
A Panda Too.
Google Panda not Penguin client results today
Something else we saw yesterday though which was a little odd though was that the sites that had the biggest jumps had all undergone Panda treatments for duplicate content. Google did announce a Panda update around the start of the month but we had not seen any reall effects of it until yesterday. I’m talking massive jumps too, like in the case of one client, a 30 spot jump to no.1 or a 229 spot jump to no.6. Pretty extraordinary as there was no Penguin effect involved at all. Love to know what you are seeing and don’t forget to book for our webinar which is next week https://attendee.gotowebinar.com/register/6070785589126366721
Bigcommerce made some SEO “improvements” back in June. Problem is they actually had some very negative SEO impacts. Thanks to “Dylan” who saw one of my posts on Twitter. He forwarded me their newsletter from June where they discuss their improvements and also have a free SEO eBook. For an ecommerce platform, their SEO ebook lacks some key advice such as using structured data for all your products as well as a bunch of other basic stuff. Maybe I’m being too harsh but the ebook is very basic and sadly some of the things that are omitted, like using structured data for addresses (Google my business) is not possible on their CMS.
Bigcommerce SEO email
This video though is a last ditch attempt to get BigCommerce SEO to use robots.txt on mybigcommerce.com . This is a change they made in June. Basically they are duplicating all their clients sites at subdomains. If you use bigcommerce, do a search like this. site:mybigcommerce.com “brand name” you will then see your site in the results. As I point out in the video, they do use rel=”canonical” but they are using it from one domain to another. Now whilst Google will tell you that you can canonicalize across domains if you really have to, it doesn’t work. That is our experience anyway.
SEO & Canonical across domains
Over the years after working on thousands of sites we have found it a good idea not to use rel=”canonical” across domains, even though Google has a whole page telling you how to do it. The reason we don’t is that Google still crawls and indexes content even though it as the canonical tag AND Google webmaster tools sees it as a backlink. Wait, what? Yep, if you canonical from one domain to another Google will see that as a backlink from another domain.
Bigcommerce is the biggest backlinker
Bigcommerce Inconsistent Canonicals
So digging a bit further since I made the video I can see that there is some real inconsistency in the way Bigcommerce applies the canonical tags to their sites. For instance the site below has it’s content indexed at both the sub domain and their real domain. In this case the sub domain is canonicaled to itself.
Bigcommerce inconsistent canonicals affecting SEO
Whilst it’s lovely to have an intellectual discussion on whether canonicals should work like this, here’s what we know;
- The sub domains are getting crawled and their pages indexed even though they are canonicalled
- Google sees these canonical URLs as backlinks from the subdomain to the main domain (spammy much?)
- Bigcommerce application of this technique seems inconsistent.
If you need these sub domains just BLOCK THEM FROM GOOGLE so we can all get on with our lives!!
Last Wednesday it was reported that long time SEO “ranking” or “awards” company was absolutely smashed by Google and removed from the index. According to the story over at Searchengineland Top SEOs has being using a couple of domains since their deindexing by Google including topseosglobal.com and topseos-global.com. As you will see from today’s video they have since moved on from those domains and are now employing a sub domain strategy.
What was Top SEOs
I use the past tense as it looks like their business model has just been ended by Google. Top SEOs has been around since 2002 according to a media kit I have from 2010. In that they claim the following;
Top SEOs Research Claims
We regularly were “awarded” Top SEOs gongs or rankings and I can tell you that none of the above happened. In fact in 2009 we were awarded the “Best Link Popularity” firm. I don’t even know what that means. Below is part of the email notification we received at the time.
Top SEOs award from 2009
In that notification they claim to have contacted our clients and they list 3 “clients”. Only one of those listed was a client the other two were sites that belonged to mates. The reason they assumed they were clients is that I was linking to them. It was at that point it was confirmed for me that the “awards” were questionable to say the least. Mind you over the years a lot of people have put a lot of stock in them. So what was their business model? Advertising essentially. From the same 2010 media kit they offer different levels of membership for $1000, $2500 or $3500 per month. Amongst other things the membership includes a backlink from a PR5 page. Or as you and I would call it; a paid backlink.
Top SEO Paid Links
In addition to that you can also sign up for their “lead generation” plan for an additional $10,000/year. A quick search of Google news reveals that SEO companies, including Australian ones are still touting their Top SEOs awards as recently as Saturday AFTER they had been removed from Google.
SO why has Google smashed them now? Surely they have known for years they were selling backlinks. Who did TopSEOs piss off at Google? This is no algorithm adjustment, this is TopSEOs been hunted down and obliterated. It’s only taken Google 12 years to work out what the rest of us have known for years.